3 Traffic Generation Methods to Improve Your Affiliate Marketing Results

Having great digital products to sell is essential for affiliate marketers. However, what good are they and their accompanying sales pages if you are unable to drive targeted traffic to them?

Consider how the following three traffic generation methods can be used to put some oomph into your next affiliate marketing campaign:

1. Pay-per-Click (PPC) Advertising: The “stealth bomber” of Internet Marketing traffic generators. It is arguably the fastest way to get targeted traffic to your website and immediate results about the quality of your product selection and message. That being said, it can very expensive if you fail to do your keyword research improperly or choice a poorly converting affiliate product.

2. Article Marketing: The slow and steady (“tortoise”) method. Many people have signaled the death knell for article marketing in the face of PPC, SEO, Web 2.0, and video marketing. Yet, it remains a great way to establish your credibility, create a persona, and even evolve into an expert.

A “free” advertising method, articles can help you achieve high page rankings, and gain back links and one-way links back to your site.

Like PPC, judicious keyword research helps, but concentrate on writing coherent and penetrating advice for readers. There is nothing like a mouthwatering article to make  people want more. With time, you can achieve a steady stream of visitors to your landing page. Then, it’s your job to convert.

3. Forum Marketing: A hybrid of sorts between the above two methods. On the surface, you won’t generate leads as quickly for your affiliate products as PPC. However, by choosing a hot topic or niche and distinguishing yourself in a high ranking forum thread, your opinions will spread like wildfire! So what, you may ask?

Consider how provocative and controversial opinions sell in the mainstream – the same thing occurs online. Plus, by adding signatures that link back to your affiliate landing pages, curiosity alone will bring traffic to your doorsteps.

Both beginners and experts alike may want to try a range of traffic methods, including the three mentioned above. Factors that determine the right mix for you are the amount time you want to devote to affiliate marketing, as well as your daily advertising budget (i.e. money).

Article marketing and forums favor those with less cash on hand but time and/or a genuine interest in writing/chatting. PPC campaigns demand the willingness to spend, but more importantly the desire to take a precise, systematic approach to generating leads and ultimately, sales.

The great thing about affiliate marketing is that you can create multiple streams of income by being involved in several different niches.  Check out our feature article on affiliate niche marketing.