Squeeze Pages and Personal Landing Pages Make You Stand Out in Affiliate Marketing

All right!  You promoted one of those ‘Big Dog’ product launches recently that supposedly generate four and five figure sales every week, only to come up empty after the dust has settled...

What’s going on?  How come that big shot affiliate marketer can sell at will, but you can’t?  After all, you're promoting the same thing, right?

Yes and no…

While you may be offering the same underlying product, chances are your competition (i.e. fellow affiliates) are out-marketing you by a wide margin.  Specific reasons why campaigns succeed or fail require in depth analysis of your individual effort.  However, one sure way to improve your odds next time around is with high quality, personalized landing pages (also known as a "squeeze page").

What is a squeeze page?  Essentially, it is a web page whose sole purpose is to capture your visitor’s contact information (e.g. name, email address, or other information) to permit future contact.  Why bother making your own squeeze page? 

Consider the following scenario:

1. Prospect visits affiliate website (generic).
2. Affiliate directs prospect to merchant.
3. Prospect purchases product from merchant.
4. Merchant compensates affiliate for sale.

On the surface, things look good.  You are doing your job by directing people to purchase from the merchant, and when a sale is made, you make money.  However, most business people agree that it takes at least seven contacts before a visitor/prospect buys.  You are only getting one shot – if you miss, you will not get another chance to offer the prospect your great affiliate product.

Even if you do make the sale (perhaps 1-3% will buy from your affiliate site at first glance) the customer is gone son thereafter because you failed to get their contact information.  What’s ironic is that the merchant does have that information, and will use it to build his list and make more offers to that customer in the future.

Doesn’t sound fair, does it?  So why not revise the affiliate sales path in your favor:

1. Prospect visits your squeeze page.
2. Prospect enters contact information on landing page.
3. You redirect prospect to merchant.
4. Prospect purchases product from merchant.
5. Merchant compensates affiliate for sale.

By adding a squeeze page to the affiliate sales path, you keep the positive aspects of the original approach, gain the option of offering the same product on more than one occasion, and start list-building for relationship building and lead generation purposes. 

You can even delay sending your new list subscriber to the merchant’s sales page.  Perhaps you’d like to pre-sell a little more with a product review or informational e-mail first – it’s all up to you.

The quality of your landing page, in addition to your traffic generation expertise and salesmanship (text, audio, video) will determine how far you go in your affiliate marketing endeavors.  While change is never easy, people with passion, vision, and the tenacity to overcome temporary setbacks will reap great rewards. 

Affiliate marketing has been the entry point for numerous Internet entrepreneurs around the world, some of whom earn consistent four, five, and even six-figure monthly incomes solely by promoting other people’s products.  So, when in doubt, never forget to add the personal touch.

Now that you have a great squeeze page to start capturing your website visitor's information, you'll want to check out our article on getting traffic to your website.